Alien Technology Corporation Achieves Another Step Toward Pervasive, Economic RFID with Announcement of 12.9 cent RFID Labels

MORGAN HILL, Calif. -- Alien Technology Corporation today achieved another RFID industry milestone with the announcement of EPC Class 1 RFID labels priced at 12.9 cents. This represents a 44% decrease in the price of 96-bit RFID labels from Alien in the past 12 months reflecting significant progress towards the goal of widely available, economic RFID labels. The Alien Technology(R) ALL-9338-02, a fully converted EPC Class 1 tag, can be purchased today for 12.9 cents in order quantities of 1 million or more. E[acute accent]The industry's most widely adopted EPC label, the Alien(R) Squiggle(TM), available as the ALL-9338-02 pressure sensitive label, is suitable for use in general supply chain applications such as those being implemented by major retailers, their suppliers and the DoD around the world. The label is one-half inch by four inches in size, small enough for use on a wide variety of products. E[acute accent]"Customers are expecting and demanding dramatic reductions in RFID tag costs to improve the business case and ROI for their RFID implementations," said Keith McDonald, Sr. V.P., Alien Technology Corporation. "Alien has been very clear about (Continue Reading)

 

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